The big data debate

I’ve been watching the Facebook/Cambridge Analytica developments closely over the last month (check it out here if you’ve been under a rock and don’t know what I’m on about).

Andrew Hutchinson’s article on Social Media Today echoes the conversations I’ve been having about this – when will the big debate on data start?

It’s not just Facebook or Cambridge Analytica who hold our data; all social media accounts do, as well as nearly every website we visit through the use of Cookies.

While #DeleteFacebook briefly trended, and some large companies have deleted their pages or suspended advertising, until this week there has been very little focus on what other organisations are doing with our data.

Is it a generational thing? Are young people today so used to their data being freely available online that they’re not bothered? Or is it that we simply can’t live without the internet and all that it brings, good and bad?

Whatever happens next, this is clearly only the beginning. And it has the potential to redefine how we all use social media and data – especially within marketing, PR and communications.

I’d love to hear your thoughts on this too. Get in touch using the form below or (if you’re still using it), Twitter or LinkedIn.

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