In my last post about global PR I promised an update on ambient advertising – or as some may call it guerrilla advertising/marketing.
If you’ve never heard the term before, it means a form of advertising that is unexpected (in location and/or an unconventional way), and temporary. Basically, it’s a stunt that people can interact with in some way. I know this is a PR blog, but I do think it’s relevant as stunts can gain media coverage if done in the right way.
Here are some examples:
You can see more on Cuco’s website.
Thanks to social media, I think stunts like these can easily go viral if they are done in the right way, at the right time, in the right place. Yes you would need a budget, but it doesn’t have to be a big one. You could project images on to the side of a building, or within a building, that could share your message at a much lower cost to some of the examples above.
In fairness, these stunts do work best for well-known brands who have the money and power to get what they want (and social media following to gain traction).
With AI and VR developing rapidly, I’m sure there will be (if there aren’t already) stunts that truly immerse you in the experience. Ultimately though, I think it’s likely to be a passing phase – there are only so many times you can be shocked or excited by this type of stunt or advert.